8 trends for the development of mobile applications in 2018
Development of mobile applications in 2018
We all like new things. Entering an unknown world and opening boxes to new adventures is always exciting. This new Year 2018 brings a complete agenda of trends that will shape our daily life. Especially the new mobile application development trends.
2017 was a phenomenal year for the development of mobile applications, going from 2012 with a total of 57.33 billion downloaded applications, reaching a maximum of 254 billion in the last year. The fact that makes companies and organizations realize that mobile applications are no longer just an opportunity to increase their market strategy, but a necessity to be part of it.
“Large companies (retailers, banks, hotels, etc.) use mobile applications in 2018 for brand positioning, which increases customer participation, direct marketing, etc., while small and medium businesses also follow the mobile trend and create their own applications. ” Crysberry.com
Below we include the eight main development of mobile applications in 2018 that, from our perspective, will be the basis of the mobile strategy of all organizations.
The 8 main trends in mobile application development
1. Internet of things (IoT) and Wearables
The concept of smart cities, homes, automobiles and smart health is growing, the industrial IoT, the retailer and the “intelligent concept” in general is growing a lot.
IoT applications will begin to gain weight by the end of this year. It is predicted that the integration of IoT with automation technology will be a big trend in the development of mobile applications this year. It is expected to grow 661.74 billion dollars in 2021 with 50 million connected mobile devices by 2020, according to a Cisco survey.
2. Artificial intelligence
The personalized chat and chatbots are of great value for any type of organization. The fact of knowing its users is excellent and A.I offers the advantage and the possibility of giving recommendations to clients based on their behavior.
Companies are starting to implement it in mobile strategies and before that, they will begin to synchronize their application with Facebook Messenger Bots. – newgenapps.
3. Augmented Reality (AR) / Virtual Reality Apps (VR)
The virtual and augmented reality industry is developing and turning to scenarios beyond gaming and entertainment.
The Augmented Reality will be implemented more in the retail, health, engineering and real estate sectors. This is a technology that has the added value of giving the consumer an “experience” that they will remember. And as we know, the experience is one of the main factors in marketing and sales. As for Virtual Reality, it will continue to be implemented in the event and games industries.
In the following article, you can see the growth and the future of these two realities and the fusion of both, called Mixed Reality.
This aspect has become a very modern and complicated part of all the new technological tools of the industry. Due to updated development methodologies, hackers have been able to penetrate people’s personal lives, take their data and use it to their benefit. There is a whole industry behind this, with systems, processes, organizations, and controls designed to protect these systems and data from cyber attacks.
“Surprisingly, many people still do not take the security of smartphones as seriously as they should, which proves to be a concern for application developers as well.” – crysberry.com
5. Cloud-based – Cloud-based
One of the main problems that appear when having a mobile device is the amount of memory that is used when downloading and installing different applications. Add a large amount of data to your mobile and, in general, that directly affects the speed of your mobile. Most of the time you are forced to uninstall those applications to make it work better.
With cloud-based applications, this problem is resolved because it uses servers in the cloud and the information is stored there.
6. Instant applications
With this feature of the Android platform, users can enjoy an application without actually downloading it completely. Provide the tools for users to only load the piece of content they need. They work just like native applications, they can attract more people with their convenience. All borders are removed between the application and the website.
This saves space on your smartphone, it is not necessary to install the part of the mobile applications that are not going to be used.
7. AMP: Accelerated Mobile Pages
The faster your mobile applications in 2018, the greater the advantage. AMP allowed users of mobile devices to load pages much faster. Google has been one of the first to implement a special search box for its users for a website optimized for mobile devices.
Some of the benefits you will get from implementing MPAs are:
- Increase in visits
- Greater CTR
- Increased AD visibility
- Highest page ranking
- Easy analysis of visitors
- Fewer migration efforts
- Easy content placement
- No sitemap required
- Mobile search index
- Mobile search carousel
The latest development trend for applications on our list is payment. It has become, together with security, a very fashionable subject for digital technology. A dominant technology in this sector that changed the payment methods is Blockchain, but it is not the only one. People have always used the traditional credit card/bank account system to make transactions, however, with the new and safe Apple Pay and Google Wallet, customers are starting to use more.
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