10 CHARACTERISTICS OF THE SOCIAL NETWORKS

Social networks
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Social networks

Social networks are a set of digital platforms for leisure and social interaction among its various users, whether individuals or companies, whose forms of community and relationships have become so widespread that they have led to the establishment of a whole “2.0 culture” that It would take place online.

The massive appearance of social networks has caused a stir among industrialized societies, given that by not being regulated in any way, they lend themselves to misinformation, the appropriation of personal data or to other forms of privacy that demand new ways of citizen education.

Index

  1. Virtual communities
  2. Types of social networks
  3. Profile or identity
  4. Massiveness
  5. Connectivity
  6. Personalization
  7. Algorithms
  8. Requirements for use
  9. Advantages
  10. Disadvantages

Characteristics of social networks

Social networks

Social networks are a set of digital platforms for leisure and social interaction among its various users, whether individuals or companies, whose forms of community and relationships have become so widespread that they have led to the establishment of a whole “2.0 culture” that It would take place online. These virtual platforms allow the sending of messages, the real-time communication and the diffusion of content in different ways, between the users that are connected to each other, that is, they are “friends” or “followers” (according to the denomination used by the platform).

The massive appearance of social networks has caused a stir among industrialized societies, given that by not being regulated in any way, they lend themselves to misinformation, the appropriation of personal data or to other forms of privacy that demand new ways of citizen education.Social networks

1.Virtual communities

The latter has allowed remodeling the space of the public, to the point where certain very popular social networks serve as a meeting point and centralize the information of users, thus creating true virtual communities, thanks to which people from different backgrounds and Different life history can coincide and share thanks to their personal tastes or their ways of using the network.

2.Types of social networks

There are different ways to classify social networks, according to their target audience, the main subject of the relationship or according to their platform, namely:

They can be horizontal or vertical.

Horizontal

They are addressed to all public, without a specific thematic focus or a specific community, but to the “big public” of the Internet.

Vertical

They are conceived on the basis of a thematic axis that groups the community, that is, a certain degree of specialization, for example, employment networks, video game networks, etc.

According to the main subject

They can be human, content or inert.

According to the platform.

These social networks require the user a particular connection (WOW) of client-server type.

Web: Social networks based on the traditional structure of the Internet.

Human: They give rise to relations between users, according to their social profile and of likes, hobbies, etc.

Content: The interaction is centered on the information shared by the users, and not on themselves. Of this type are the networks of exchange of documents, etc.

Inert: The newest ones allow you to put objects, places, brands and even deceased people online.

3.Profile or identity

Most social networks handle large amounts of data from their users: email addresses, photographs, telephone numbers, tastes, hobbies, friends, even part of their personal, professional or loving history. The issue is that these profiles do not always respond to the truth of the people, but to certain narcissistic desires of how they would like to be and can become a source of emotional (and real) anguish or suffering in case this idealization of the individual. This phenomenon is studied by psychologists and educators.

4.Massivity

One of the great attractions (especially for advertisers) of social networks is their massiveness. The main social networks have millions of users worldwide that can be exposed to content, such as advertising or news.

This means that large social networks compete in importance with traditional newspapers and other forms of mass information.

5.Connectivity

The connectivity of new technologies has been exploited by social networks to have the presence in almost all technological gadgets: computers, tablets, smartphones. The presence of a company or an individual in them can even be seen as a requirement to reach new audiences and be “on par” with their audience.

6.Personalization

Another important and appreciated an aspect of social networks is the hyper-personalization or “customization”, which consists of the full adaptation to the tastes and personality of the user, allowing also a direct interaction with other users and even with business accounts, in charge from an administrator called “CM or Community Manager.

7.Algorithms

Social networks operate based on algorithms that organize information to show us more of what we like and less of what we do not. Thus, when we validate a comment, an advertisement or a news, we feedback the system so that it adapts even more to our specific tastes.

8.Requirements for use

Social networks have minimum requirements for use. Most ask for a certain age already met in their users, and even some, such as dating, ask for the age of majority fulfilled. The records are usually free and consist of a certain amount of information with which the user must feed their profile.

 9.Advantage

The advantages of Social Networks have to do with their immediacy and their massiveness, never before experienced by industrialized humanity, as well as their personalization of experience, to such a degree that many of the interactions in networks are employed in the world of marketing as measures of the success of a campaign or a product.

10.Disadvantages

The disadvantages of Social Networks point to the break with the presence of others, that is, building generations dependent on the machine and alienated, In the same way, the algorithms of social networks privilege the content similar to the one we have chosen restricting the opportunities to receive real information, not filtered by the likes or user ideologies, so they end up becoming “echo cameras” where people read only opinions similar to yours. This is often reported as an undemocratic effect of social networks.

 

 

 

 

 

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