How to design a powerful and attractive website

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  How to design a powerful and attractive website

The user experience in a digital business is based on the web design you have used, since the future buyer should feel comfortable in your site, find what you are looking for quickly (no more than 3 clicks) and have a sense of seriousness and security (do not forget that your sole purpose is that you end up spending money on your product).

How to design a web page?

I leave you the 7 trends of this year:

As in the world of fashion or advertising, designers have to review from time to time the trends they can apply to their websites. If you have a company with a site, you should also take a look at these trends and keep them in mind as they will make it more attractive and comfortable for the user who is browsing.

1.The Hamburger menu:

No, it has nothing to do with food. The Hamburger menu is typical of designs for mobile phones: the icon of 3 horizontal lines. Although it is something characteristic of responsive web design (that a web is correctly displayed on all devices with an adapted design), since users increasingly use their mobile devices to surf the Internet, it is worth taking into account.

2.Registration forms:

They are becoming more intuitive and less cumbersome for those who fill them. It is true that you may want to know everything about your client or user but think twice before making an eternal form or nobody will fill it out. The tendency is that they can now register through their Social Networks profiles, such as Facebook, Twitter or Google+.

3.Animations:

Always with control.

The website does not seem to “move” alone, as this effect gives the user the feeling that he is doing something without him noticing and causing insecurity and distrust and, as a result, to leave the site quickly. There are two types of animations that you can implement in your web design:

Major animations: for example, notifications in the form of pop-up (pop-up window) with a call to action, such as the user registering or logging in.

Minor animations: for example a bar that moves when you are loading a web page or the logo of our company or brand that is enlarged when we pass the mouse over (also called hover effect).

4.Presentation of the information as if it were a business card:

Basically, this means that you can scan the information at a glance. Each time you tend more to present everything visually so you can make a mental map of what you are seeing without having to spend two minutes reading. Pinterest is very guilty of this trend since with its pins it is able to show a lot of information at a glance.

5.Hero Images:

Hero images are the equivalent of a large banner that is usually placed on the home of our website. They cover a considerable part of the screen and the objective is to transmit a story, message or product. They can be photographs, illustrations, creatives, and even videos. They are very attractive and give an original and different touch to our web design.

They can be used as a banner that occupies the entire width of the page, as a background or to highlight a product that we want the user to see as soon as they enter (sure you hear this last of the discounts of clothing brands such as Zara or Women Secret).

6.Gallery or Slideshow:

Very used to show several images on the cover. The carousel makes you can highlight several things at once since the images are happening as if it were a gallery. In addition, you can include links in them so that the user clicks as soon as it appears in which he is interested.

7.Scroll:

We read emails, watch videos, access social networks, inform ourselves, etc. For this, we are more than accustomed to sliding the screen with your finger, that is, to scroll. So, although it seems to be a lie, it is an aspect that you should not worry about. Moreover, you can take advantage of it and take advantage of it, for example, creating stories that count as you go down (storytelling).website design

These are some of the resources that web designers are using the most. However, all pro have also against. Now I’m going to leave you a little list of what you should avoid if you want to avoid the `client leak ‘: I already told you before that the Hamburger menu is on the rise, but BEWARE. If you have more than one relevant content on your website and you want the user to find it quickly, better put it in a tab. An example of the information that can be inside a menu is: Who we are, our facilities, etc. But the contact, the products, and even the blog should be clearly visible. Beware of Javascript: it can provide very cool features, such as putting a visitor counter or a weather widget, but it also maximizes the loading time of the website. You must take it into account when you use it. Excessive use of fonts and colors: before starting the design, define a line of colors in which your website will move. Ideally, it should be the corporate colors and, if it is a personal blog, it should be a chromatic palette that defines you and goes according to your personality (you can see more in the psychology of color). Along with the color, set a typeface.

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