What are the different ways of digital marketing
Different ways of digital marketing
- Content Marketing
- Inbound marketing
- Relational marketing
- Conversational marketing
- Permission marketing
The content is that material to which you dedicate time, believe and hope that inspires your customers to go from being potential customers to current customers. Most businesses, in this case, virtual stores, can use a content strategy to position their business and to reinforce certain aspects of your brand.
Create valuable content, whether free or as an exchange, build trust in customers, build your brand, keep people informed and leave you something to share on social networks, in addition to having content that position your site in search engines, such as Google.
Through content marketing, you can boost search results, boost your audience to approach your brand, position it and improve it little by little become an authority in your niche market. If you want to know more about content marketing, we invite you to visit our guide, in the video, so you can start with these actions.
This type of marketing aims to focus on making it easier for potential customers to find your brand. All your actions are planned to be carried out at the right time, thinking not to bore the client but not to overwhelm you in information. In inbound marketing, the most important thing is to provide useful information, without stealing the attention aggressively; that offers something of value in exchange for attention. Some examples of inbound marketing are:
- SEO strategy (Search Engine Optimization)
- Videos on YouTube
- Webinars / Podcasts Infographics
By implementing an inbound marketing strategy, you are creating actions that will attract customers to your business, to later make them loyal customers to your brand. With this, your brand can become a market leader, save money (advertise at an imperceptible cost), target potential customers, increase organic searches and position your social networks.
By implementing a relational marketing strategy, customers begin to be the important part, going from just creating the product and then designing distribution strategies in the market to first analyze the wishes and needs of the customer, customize the product and look for strategies to sale that impact. In this way, now businesses are dedicated to listening more actively to the customer. Relationship marketing is the marketing strategy currently used by businesses that see the future, beyond just making profits. Its main objective is to obtain customers loyal to the brand, who can serve as spokespersons, creating a relationship that benefits both parties. To achieve this, within your relationship marketing strategy you should consider using CRM (Customer Relationship Management) tools, establishing an adequate and individualized management of the clients.
If you want to know more about this marketing strategy, we invite you to read the relationship marketing present in electronic commerce.
Conversational marketing As mentioned by its name, this strategy is designed to ensure that your brand and/or products meet the requirements that your potential customers have signed up to make your potential and current customers speak positively of what you offer. It goes far beyond just thinking about selling a product, you must seek to create a unique and valuable experience that is worthy of sharing with other people. Keep it positive, position your business and start seeing how conversions increase. Remember that there are three basic questions to see the reputation of your brand.
Surely this type of marketing sounds strange and even unknown, but do not worry because it is a relatively new topic. Turning Strangers into Friends and Friends into Customers: Strangers into Friends into Customers, where he mentions that the communication between the client and the brand has changed and now there must be an agreement and a permission to be sent information or advertising of the business.
The marketing of permission or permission marketing becomes an anticipated strategy, since the user has given his permission and is waiting for your information; personal, since the message and content is completely related to the target person; and relevant, because the content is created in their interests, so in advance you already know that you will be interested.
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