The significance of SEO in ECommerce
Advantages of SEO
- SEO increases organic traffic to our eCommerce , which means that users who visit us will increase through the results obtained in search engines and not through advertising.
- Website design enhancement supports the expansion in offers of our eCommerce.
- Web optimization does not include any paid promoting.
- Website optimization is a long-term technique.
- Search engine optimization expands your brand awareness and value.
- Web optimization can increse your site referrals.
Elements for SEO of an eCommerce
Here below some key factors that improve the SEO situating of our e-commerce.
Choosing a good domain is important for the name to be recognizable. Opting for a domain with exact keywords or domains until a while ago was important. Now, it no longer influences with so much weight, since search engines identify brands in a safe way and their respective domains.
Structure of the web
We must make our website easy and intuitive and keep in mind that the starting point of any navigation will be the home page . It is important to introduce links to the different pages of the web so that everything flows normally.
Creation of original content
Truly important is the creation of original and quality content to position our eCommerce in the first places of the search engines. The content must always be unique and original, since this is truly relevant to the user and makes a difference.
We have to carry out a strategy of choosing keywords for the main phrases and to introduce in the description of products, URL’s, blog articles …
Another action that can improve our content strategy is the introduction of links to take users to conversion pages.
We can offer our users images, webinars, interesting videos or some eBook to improve our content strategy.
Labeling and weight of images
According to an analysis conducted by Google Pagespeed , the main problem we find in the loading speed of online stores is the weight of the images on the pages.
We can determine that images are not interpreted in the same way by humans as by search engines.
It is very important that the name of the image file contains keywords and that it has recognizable formats such as .png, .jpg or .gif. The “alt” attributes of the images are also important in this aspect, since they allow us to specify the text that will appear replacing the image in the event that it cannot be displayed for any reason.
Links of a page
We have to assess that each link we include gives a value to the web pages, but not all of them generate the same conversions (the links that go from one page to another contribute the value of the original page).
The purpose of the links is not only to guide users through the paths that best convert, but search engines give a higher value to pages with links and spend more time in indexing, ranking or tracking.
An aspect that is heavily penalized by search engines and seriously harms an eCommerce is the use of duplicate content. A practice that unfortunately occurs very often and that we have to try to avoid to improve the positioning of our online store.
February 13, 2019
February 11, 2019