Best 10 tips for choosing a template design for an online store

Adaptive design

The main criteria for choosing the template design

template design

A very important element is the template design chosen for its implementation. if the site from the first seconds does not attract the visitor’s attention, the user leaves the page without having to read your suggestions.

When visiting the site, the visitor expects that he will not need much time to search for the necessary goods or services, so the template must contain:

Catalog of goods:

  • Illustrations or product photos
  • Detailed and understandable description of the goods
  • Shopping cart and more.

It is very important that all these elements be accompanied by an aesthetic look – the design of the template design itself. Therefore, we decided to compile a list of top 10 tips for choosing a site template design.

1. Adaptive design

Adaptive design


Since the Internet has become available for a variety of devices, and most of our time we spend outside the home, the adaptability of the template design to mobile devices plays one of the key roles. If the site template design does not fit into the device, you may lose a lot of potential customers.

The site should be designed so that the visitor can study his content and make an order, even while in transport or at lunch breaks.

2. Convenient arrangement of elements and usability


No matter how aesthetically attractive the site was, if the location of its elements contradicts the generally accepted norms and standards of site use by the user, it can bring a very small conversion. Therefore, it is very important that every detail of the page and its location are thought over to the smallest detail. So, pay special attention:

  • Convenient navigation system;
  • Tabs (to prevent the user from prolonged scrolling);
  • “Smart” cart, which will be thoughtful and comfortable;
  • Language switching functions;
  • categories and subcategories (the user must use no more than three transitions to search for a product);
  •  search functions.

If you have chosen a template that offers convenience for the sake of an attractive template design. It’s better to look for another one – the client will simply not waste time on an awkward, complicated site. 

3. SEO-friendly

seo friendly



Always remember that no matter how unique and the interesting site was, it would require SEO optimization. This is due to the fact that the Internet is very competitive. That is why the template design should have the obligatory SEO-optimization capability of each page.


The most popular foundation for a modern online store – Open Cart – is the availability of a sufficient number of tools for further optimization of the site. Most site developers predefine whether you need to design a site so that it can be optimized for SEO. Web Studio will provide you with the development of SEO-shops on Open Cart with the appropriate structure and tools for promotion.

4. Ability to change settings

Even the most perfect template design may require some patches after it is installed on the hosting. For example, you may need to replace an item, disable it, or change the color decision, etc. Qualitative templates are designed to use the panel to easily personalize the site to your needs. These template designs do not require interference with the site’s code and you will need a minimum of time to change the settings.

5. Technical support

technical support

Web Studio will provide professional technical support for your web resource. If you are purchasing a template on a specific resource, you need to make sure that its developers will always advise you if this is necessary. If you feel that you do not have enough knowledge

6. Browser compatibility

browsing compatibility

You will be extremely surprised, but the same site can look great in Google Chrome, but it’s a terrible show in Opera. Therefore, before you buy a template, test it on various browsers. At least for those that are most popular.


7. Availability of the language panel

 Many site owners are not particularly concerned about the support of a multi-language site. If it’s not about sales in the global market, then this approach is admissible. But, all the same, if you take Ukraine, you can use the same site as Russian-speaking users, as well as Ukrainian. Ready templates often encounter difficulties with the Ukrainian language, so be prepared for what you need to further refine the template for the multilingual version.

8. Technical description 

For the nonprofessional, it is quite difficult to immediately understand the work of the template. Therefore, it should be followed by a special instruction, which allows you to gradually master the functionality of the site.

 9. Additional elements

Identify with the main target audience and the further development of the site.

Maybe he needs to have:

  • Banners (a great option for announcing promotions from the first seconds);·
  • Subscriptions to an e-mailing list;·
  • Content distribution buttons (Facebook, Google+, Twitter, etc.);·
  • Blog, etc.

By using these elements, you can get more ways to interact with users.

10. External attractiveness

In the analysis and promotion of the site, the role of failures plays an important role. In other words, this indicator determines how many people left your site by staying on it for only a few seconds. This is most often due to the unsightly appearance. From the first seconds of the visit, the user should feel that he has visited a professional site.


We note that the design of the template should not only be aesthetic but also meet the current requirements of site visitors. By investing in the design of a site, you not only create a competition for a million other Internet resources but also in the future of your business. Wants your Internet business to prosper!


Leave a Reply

Your email address will not be published. Required fields are marked *

Call Now Button
WhatsApp WhatsApp us